merchant

How the Prize Points Program Works	Creating Increased Store Profits	Customer Profiles	Getting Your Message To Customers	Customized Promotions
Managed Exclusivity	Repemption Centers	Prize Points Through A Customers Eyes	Special Program For Grocery Stores	Our City Pride

Increase Profits
Through Customer Loyalty

Exciting for your customers.
Fast and simple procedures.
Complete support provided.
Full service in English and Spanish.
No start up costs.
No minimum fees or long term commitments.

Creating Increased Store Profits:

Sales volume must exceed expenditures before there is any profit. Fixed costs represent almost all of the expenses experienced by a business beyond the cost of goods sold. Fixed costs are expenditures such as rent, utilities, employee expenses, and etc. They are always there, no matter what kind of volume a store does.

Once fixed costs are met, small increases in the right type of sales volume will result in large increases in profit. Basically, increased sales volume comes in two ways:

by getting mores sales volume from customers that already visit the store

by getting new customers in the store

To achieve either of these requires an investment by the store. Sometimes a store initiates a marketing campaign that ends up costing more than the added volume the program brings. Prize Points directly ties the investment in marketing to the resulting dollar volume, as a consequence, increased profits are almost ensured.

A few marketing facts:

Reports from business analysts verify that on the average 30% of a store's customers are responsible for 77% of their business revenue. This is because 30% are loyal to the store. They spend 8.3 times as much per customer than the other 70% that occasionally shop, generally just for the specials that are offered.

Generally, it is a very costly business venture to get new customers into a store. Once in the store, the challenge of motivating the new customer to become a loyal (high profit) customer exists. The most cost effective way to increase volume is through a store's existing customer base.

Making sure that your store keeps your existing loyal customers, and turning "store hoppers" into "loyal shoppers" is the fastest and surest way to higher profits. This is what Prize Points does for your store.

Your Key to Greater Profit.

How the Prize Points Program Works:

Customers are issued a Prize Points card free-of-charge. As they shop at the participating merchants, cardholders present their Prize Points card to have the purchase recorded. For every dollar a customer spends, a point is awarded to them. Accumulated points are redeemed for valuable items from a catalog. The customers pay nothing for the items they order, not even shipping and handling.

For your convenience, Prize Points cards have a magnetic stripe for use in card reading terminals. However, card reading terminals are not required to participate in the Prize Points Program. Often, the same terminals which a store uses for credit cards can also process Prize Points.

Cards may be custom designed.

Accumulating points to earn premiums motivate customers to become more loyal. The closer that customers get to receiving the items they have chosen, the greater their motivation is to continue shopping. The more free premiums that customers receive by shopping at stores, the stronger their loyalty to those stores.

Prize Points offers quality items for as few as 65 points

Customer Profiles

When a cardholder gets a card we learn a great deal about them; name, address, age, and much more. Information received is not sold. It is available only to participating merchants.

Each month Prize Points gives a participating store a complete report showing the activity of each cardholder in that store. Through this report stores are be able to identify customers and see changes in activity. They are able to identify loyal customers and customers they may be losing. Prize Points has programs to help regain a lost customer.

Managed Exclusivity

Prize Points has established a policy which limits the participation of stores which are competitive to each other. As an example, if there are three grocery stores in a community, only one may participate. This policy does not limit a cardholder's ability to earn points with as much of their budget as possible, but it does influence where they shop for the items they desire.

To make sure that cardholders get the greatest benefit possible, other stores in your marketing area are invited to participate in the Prize Points program, within the limits of our exclusivity policy. When a customer is able to get points at many different kinds of stores in a community their points accumulate more rapidly. This means that cardholders can receive the items in the catalog, which they have chosen, faster. It also means that they can realistically save for more valuable prizes than would be possible if a smaller portion of their monthly budget rewarded them with points.

As a result, one store's participation can encourage their customers to shop at another participating store. As an example, if a customer is presenting their card for points at the hardware store, the grocery store, and the service station, when it comes time to buy clothing they are more likely to shop where they can get points. The more participating stores there are in your community the better for everyone concerned.

Prize Points provides all of the signs, stickers, buttons, printed materials, and all that is needed to properly promote the program in your store. These materials in other stores will also help promote your store to new customers.

Redemption Centers

Cardholders access what gifts are available by visiting the Internet or a redemption center where they can use their card to redeem their points. A Redemption Center is a merchant location that makes a catalog available to the public, in printed form or through Internet access. Any participating merchant may become qualified as a Redemption Center. No investment is required.

Here are some of the reasons that stores choose to set-up Redemption Centers.

A Redemption Center will increase traffic for the store.

The added service to customers helps increase customer loyalty.

At the redemption center, customers may be routed to the Prize Points web site through the store's web page. This creates greater awareness and increased sales for the store.

Being a Redemption Center allows the store to demonstrate their products and services to more qualified prospects.

Prize Points notifies all cardholders of each Redemption Center in their area.

Customized Promotions

Participating stores may use the Prize Points card program for special promotions, customized to their store. The store selects the time period and qualifications related to the program. As an example, a store may be introducing a new product or service and want to offer an added incentive to customers to try that new product or service. The store could offer to their customers, for a predetermined period of time, double points on all items purchased in the store when the customer also purchases the new product or service being promoted.

Anything that the participating merchant wants to promote can be enhanced through the Prize Points program. It could be over-stocked items that need to be moved. It might be an anniversary celebration or the opening of a new location. What ever the promotional need is, Prize Points is ready to support your store.

The support of such promotions is not limited to managing the data. We also will assist you in advertising your customized promotion to cardholders. This is accomplished first through e-mail. Customers register their e-mail address with us at the time they receive their card. When a special card based promotion is taking place, we notify all e-mail registered cardholders of that promotion. Other cardholders can be notified through phone calls.

We do not want customers to feel we are "pestering" them. We want them to find value in our communications and to look forward to receiving them. As a result, although stores may use this feature as often as they like, we try not to communicate with cardholders more often than once a week. This means that if you have a daily special to offer, we would want to notify customers of each day’s special for a complete week in one single communication.

Not only are these customized promotions exceptionally effective, but equally important, they are remarkably cost effective.

Your Investment

There is no set-up fee. Standard cards and registration forms are provided by Prize Points. Signs and other support material are also provided. You have no cost to get started.

The only investment that you make is in the active cardholding customers that choose to shop at your store. Only customers that are motivated by the Prize Points program will get, carry, and present a card for points. If customers are not motivated by the program, they will not present a card and you have no investment.

When a customer does present their card at the time they make a purchase, 2% of the amount they spend is paid into a fund. Each participating merchant is paying the same amount for purchases made in their stores by cardholders. From that fund prizes are purchased for cardholders and the program is financed.

Even though only two percent is contributed by participating merchants, most cardholders get a far greater value than two percent when redeeming their points. This presents an excellent value to all concerned.

When a card is used, the merchants also pays four cents per transaction for data processing. This pays for long distance telephone service and electronic processing if a terminal is used to transmit data, or it pays for data entry personnel if the data is entered manually.

There is no cost to participating merchants if Prize Points doesn't motivate cardholders to make purchases and present their card. The merchant investment in rewarding loyalty is directly related to the purchases the cardholder makes. A merchant has no investment in the program other than for the points they have awarded cardholders for shopping at their store. Prize Points provides the customer rewards, the system, customer support, cards, equipment, support materials, and all else needed. A merchant is free to stop the service at any time.

Getting your message to customers

For a minimal fee, Prize Points will also communicate with cardholders on behalf of a participating store. You may communicate a variety of things to cardholders including, special events, sales, new products or services, and much more. A participating merchants message is delivered to cardholders at no cost for those with e-mail addresses on record, and for just $0.08 by telephone. There is no other medium that allows you to get your message to your customers more effectively, more timely, or with a smaller investment. We also support stores by remaining in contact with their customers. For example, Prize Points communicates with cardholders to keep them aware of new catalog printings, new participating stores in their area, added services, and other card related information.

There is nothing to lose, so why not give it a try. This will make a difference in your business.

Contact us:

Or, call us at toll free at: 1-888-670-7475

Prize Points Through A Customers Eyes

Please take the time to visit the Prize Points web page. Visiting this site will help you see what Prize Points looks like from a cardholder's point-of-view. Take the time to look through the catalog and see the large selection of quality products which cardholders have to choose from. Thank you for your interest.

Cardholders that do not have Internet access are provided a toll-free telephone number which allows them to keep track of their total point accumulation. 1-888-670-7475