Loyalty is often incorrectly assigned.  

As an example, John is a customer that comes in regularly and is very social, speaking to everyone.  It is easy to judge John as "loyal".  What you may not realize is that John is only purchasing your advertised "loss leaders," on most visits.  John is also just as social when he visits your competitor, where he is buying more than loss leaders.  

Another customer, Dave, is not very social.  He is happiest by making all his purchases at one store in one visit, (buying much more than loss leaders.)  He makes his purchases and leaves, speaking as little as possible to others.  His shy quite personality makes it easy to overlook him.  Dave, and other customers like him, are essential to your profit and must not be overlooked.  

Loyalty cannot be judged by personality, but must be tracked, confirmed and rewarded only through purchase data.  That is the first duty of a loyalty rewards program.

This is how it takes place:

People in your market area register as "Reward Members."  Registration can be accomplished with a card or a telephone number.  They are given points as they shop.  The more they spend the more points they accumulate.  Purchases, made at your business by every individual participant, are tracked and reported to you.  

There is no special equipment required to award points.  However, if you prefer using our custom equipment, you can qualify for free placement of all equipment needed.

Participants are awarded one or more points for every dollar they spend.  To participate they either present the rewards card or give their phone number.  The more they spend the more rapidly they accumulate points.  They choose the rewards they want from over 2,000 options and trade their points as often as they like.  Thus, they are rewarded for loyal (profitable) behavior.